"Experiential Entertainment"

written by Brikken Jensen

ILMxLab Latest News

This December a new Star Wars film hits the box office. If you're a fan of the hugely popular series, or a technology nut such as me, then this new innovation may interest you. LucasFilms and ILM, the 40-year-old special-effects company that brought you Star Wars and Jurrasic Park's first dinosaurs, are teaming up to create "experiential entertainment". Imagine being able to strap on a pair of virtual reality goggles, such as an Oculus Rift, and then interact with a scene of a movie. You could live out the moment with the characters from the film like R2-D2 and C-3PO. This kind of technology could take movies to a whole new level. Read more at: http://www.cinemablend.com/new/Star-Wars-Technology-Place-Superfans-Inside-Classic-Movies-72019.html